LITTLE ROCK — Donette Spann has been named administrator of the Arkansas Beef Council, the farmer-funded promotion agency that oversees and administers the Beef Checkoff Program in Arkansas. She replaces the recently retired Travis Justice.
Spann has worked since 2001 as promotions director for the Arkansas Beef Council, where she led consumer education efforts, including outreach efforts concerning the purchase, preparation, cooking and food safety for beef products. A native of Niangua, Mo., Spann holds a degree in animal science from Missouri State University. She is a board member for Arkansas Women in Agriculture, and a past volunteer for Riverfest.
“Donette is well known to Arkansas cattle producers,” said Caleb Plyler of Hope, chairman of the Arkansas Beef Council. “She has been a very visible part of the efforts of the Arkansas Beef Council for the past two decades, and we are excited about the energy and vision she will bring to this role.
“The beef producers of Arkansas count on the Arkansas Beef Council to add value to the cattle we raise. Some of the new marketing efforts of the Beef Council are focused on value-added, conventient beef products designed to meet today’s consumers’ needs for quick, easy meals.”
Plyler said other examples of current Beef Council programs include nutrition education for health professionals, education kits for students; efforts to work with foodservice proprietors to increase beef demand; partnerships with retailers to make shopping for beef easier.
The Arkansas Farm Bureau provides staff, office space and related support to the Arkansas Beef Council.